The YouTube video ranking service is a great way to get your videos on the first page of search results for relevant keywords. While it may not be as easy to rank a video as a webpage, it is still very possible to achieve excellent results with some careful planning and execution. In this article, we will discuss how to optimize your video for YouTube search engine optimization (SEO).
YouTube’s algorithm considers several different factors when ranking a video. These include audience retention, user engagement, and quality. It also looks at whether the video determines EAT(expertise, authoritativeness, and trustworthiness) in its subject matter. To improve your YouTube video ranking, you should focus on these areas and create videos that are as appealing as possible.
Video SEO is similar to SEO for written content, with the important difference that it includes video tags and a video description. In addition, YouTube has special features such as autocomplete and suggested video suggestions that can help you rank higher on the platform. To optimize your video for these features, you should start by identifying the keywords that your target audience uses to find your content. To do this, you can use a keyword research tool or simply open YouTube and type your keywords into the search bar to see the suggested videos that appear.
After you’ve determined which keywords to target, you need to make sure that your video’s metadata is accurate. This is especially important for video titles and descriptions, as they will appear as search results on both YouTube and Google. YouTube pays particular attention to the click-through rate of a video, so if your video’s title and description accurately reflect what people are searching for, it will receive a higher rank in YouTube’s search results.
YouTube also pays close attention to audience engagement metrics, such as how long people watch a video and when they stop watching it. These metrics can be influenced by a variety of factors, including the title and description, as well as the thumbnail image. To increase your video’s engagement, you can try using a call to action at the end of the video to encourage viewers to like or subscribe to your channel.
Another way to increase your video’s engagement is by creating a playlist. Organizing your videos into playlists can help YouTube understand the theme and content of your channel, which can boost its search visibility. Adding keywords to your playlists can also help YouTube find and display your videos in relevant search results.
YouTube also pays attention to the number of people who share your video and the number of subscribers your videos have. This is because if the video gets shared and subscribed to, it signals that users are finding it valuable. YouTube’s algorithm will then reward you with a higher rank. However, you should note that only views from real users count towards these metrics. So, if your video has fake or spam comments or subscribers, it will not be given the courtesy of a high rank.